-
Paying Real Money for Branded Virtual Goods
I was having an interesting conversation the other day with a friend who’s creating a platform for game developers to add brands to a game. They’re building some really cool tech around the idea, not unlike AdWords/AdSense for virtual goods or in-game achievements, both for social and more traditional console games. I think it’s quite clever on their part, and it feels like a natural evolution of the gaming ecosystem as advertisement starts to creep into the gaming experience. Social gaming has already seen some partnerships with large brands, like the Farmer’s Insurance blimp in Zynga’s Farmville, or deals with charities whereby they reap the benefits of virtual goods sold…
-
Advertising FAIL
Earlier today Yelp! sent out their weekly email newsletter with the following headline: “Put the fun between your legs”. A little suggestive, certainly, but it was the next line that really made me do a double-take: “This Weekly Yelp brought to you by SF Women Against Rape”