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The Devil’s in the Details – Frictionless Checkout
Recently I’ve become a fan of Lot18, a flash sale site for wine lovers, which works much like Gilt Groupe for wine. Like Gilt, they offer quality products at a discount to standard retail, and their site features rich descriptions and photos. They’ve also taken advantage of some best practices in flash sales, including: Daily emails to introduce the latest offering and drive traffic Limited quantities Time-limited sales Countdown “expiration” timer after you’ve added something to your cart The last item is key, as I believe it’s one of the things that makes Gilt so successful: urgency. Items are reserved for a limited time (10 minutes) when you add them…
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Sex Up Your Shopping Cart
It’s not often I get excited about shopping carts. But I just discovered Foxy Cart and it looks like the shopping cart solution I’ve been wanting for as long I can remember. At Joby we use Netsuite for our shopping cart, and one of my chief frustrations is how locked in we are to their shitty UI design. It’s truly awful. It takes at least 6 steps to get through the entire checkout process, entering discount codes is completely unintuitive, and customizing the look and feel is very limited and a pain in the ass. FoxyCart seems to solve most of these problems, and I wish I had a project…